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    "Don't let your kids watch it!" - Robbie Rotten

    This article contains potentially sensitive content that may be discomforting or upsetting to certain users. Reader discretion is advised!

    Reason: Graphic violence, excessive strong language and sexual themes.

    Moxxie Knolastname
    '"We aren't a family, sir! You are the boss, we are the employees."
    Gender: Male
    Type: Loyal Imp
    Age: 26
    Species: Imp Demon
    Portrayed by: Richard Steven Horvitz
    Status: Alive
    Media of origin: Helluva Boss

    Moxxie Knolastname is an assassin at I.M.P, Millie's husband and one of the main protagonists of Helluva Boss.

    He is the weapons expert of the I.M.P gang and tends to be the most rational of the group but is often treated as the butt of the joke.


    Moxxie is the I.M.P.'s weapon specialist; and as such, has a vast knowledge of weapons and often brings a variety of them along during jobs.

    He is often the most vocal and realistic of the employees regarding the company as a whole despite its dysfunctional environment and is bullied consequently.

    He is also shown to be insured about himself since he’s not physically strong since Striker, Lin and Joe was giving him a hard time since they believe physical strength is what makes a person strong.

    Moreover, he is an imp who is easily annoyed and rather clumsy, as he trips over their ritualistic book on the way through the portal to the living world.

    Despite being a murder-for-hire imp, it seems Moxxie is queasy with unnecessary killing beyond their targets. He also is uncomfortable with the idea of killing targets who have families, and attempts to give people second chances, as seen in "Murder Family".

    Moxxie is also shown to have a comical side, as when he talks about killing an entire family, he claims it might be alright if it was just a shitty dad or a mob family, saying "That's understandable" in an accent.

    When finding out Blitzo used to date Verosika Mayday, he asked if she had suffered blindness or brain damage, implying that a pop star such as her wouldn't usually date Blitzo unless they had some form of mental disability.

    When intoxicated, he loses all common sense and becomes quite delusional, as shown when he asks Millie why she has "four heads", and high-fived her instead of grabbing her hand straightaway. He also is shown to become increasingly flirtatious with her when drunk.

    Why He Deserves to Go to Heaven

    1. He is the weapons expert of the I.M.P gang and tends to be the most rational of the group but is often treated as the butt of the joke.
    2. His relationship with his wife Millie is very cute and romantic.
    3. He's great at singing songs like "Oh Millie".
    4. His rivalry with his boss Blitzo is humorous.
    5. His design was very great.
    6. Richard Steven Horvitz does an awesome job voicing him.
    7. Despite their Constant Bickering, Moxxie is loyal to Blitzo and will always have his back no matter what
    8. Like Double D, he can be a smart individual and a very fast thinker
    9. He's also very merciful as seen in episode 1 where he spared Martha's Family.

    Bad Qualities

    1. Despite being the main focus of "Exes and Oohs", he doesn't really do much before he's knocked out and made into a damsel in distress.
    2. In "Unhappy Campers" (arguably his weakest appearance so far), he's very dismissive of Millie when she finds their target at the campsite. Not only that, he also lashes out at her for being popular with teenagers who don't like him because of his "Moxxine" persona, and is also very unsupportive of her when she's performing on stage in front of everyone at the camp. It isn't until a week after they find him that the target dies by a firework to the face. Thankfully, he learns his lesson by actually supporting Millie on stage, and telling her how proud he is of her performance before apologizing to her in the end.

    Concept & Creation

    According to Vivziepop, Blitzo and Moxxie were initially intended to be recurring characters for Hazbin Hotel as an assassin team specifically made for comedy relief.

    But since the drama nature of the series wouldn't work with too many comedic characters, Vivziepop decided to develop a concept based on the two, which led to the development of the Helluva Boss series.

    Moxxie makes a cameo in the Hazbin Hotel pilot, appearing as a silhouette in the Boo Section.


    • He is bisexual.
    • He is likely to be or has been a musician as he knows how to sing and play guitar, he has a music trophy, an alarm clock with a musical note, and the wallpaper in his bedroom and living room has musical notes on it.
    • There is a large photograph of what could be his and Millie's wedding in the meeting room. There, Blitzo drew himself with a red marker to make it look like he was hugging her.
    • Moxxie's name is based on the word "moxie" which means "to have fighting spirit".
    • Moxxie's surname, Knolastname, is a play on words on "Know" and "no last name". This could have been a name he had chosen after leaving his father's mafia, since the oddness of the last refers to something about not having a last name.
      • According to prop designer, Perla Cambara, who designed Moxxie's phone display for the episode, she came up with the surname "Knolastname" as a placeholder and was surprised it made it to the final animation.
    • He shares the same voice actor as his own father, Eddie, and the Carnival Imp from "Loo Loo Land", with the four being voiced by Richard Horvitz.
    • Moxxie seems to be a fan of the hit musical The Phantom of the Opera as his phone ringtone plays the pipe organ and suffered from a hallucination that heavily referenced the play. He also wondered what sex with Michael Crawford, the actor who originated the role of The Phantom, would be like.
      • In the non-canon Helluva Boss pilot he had a framed sheet with a domino mask and a rose pictured on it above his nightstand in his apartment.
        • Notably, the sheet says "PAYBILL". This might be an oversight that was supposed to say "PLAYBILL" as masks and roses are common imagery used for theater. It could also be a copyright avoidant reference to the musical's Playbill cover.
      • He also dressed as the Phantom for Halloween in a post from the non-canon Voxtagram stories.
    • Moxxie's entire character heavily bears a musician-like theme, as he can sing and play guitar, has a framed music award, has an alarm clock with a musical note on it, and his bedroom and living room wallpaper have musical notes on them.
      • Moxxie's suit is likely a conductor's suit as it has penguin tails, and a bow-tie.
    • Moxxie makes a cameo in Vivziepop's 2019 short Holidaze as an ornament on a Christmas tree. Additionally, there is a tree carved with the initials "M+M →B←" in a heart that alludes to him, Millie, and Blitzo.
    • Moxxie does not swear as often as the others, when in a bad situation he often uses the comparatively tame phrase "Oh, crumbs".
    • Moxxie is susceptible to motion sickness, as shown by him vomiting after riding the roller coaster "The Lawsuit" at Loo Loo Land, and first shown in the non-canon Helluva Boss pilot where he appeared nauseous riding a shark in one of the images during the I.M.P Jingle.
    • In "Loo Loo Land", Moxxie is freaked out by theme park mascots, believing them to be perverts under their costumes.
    • As shown in "The Harvest Moon Festival", Moxxie is at a disadvantage when it comes to close combat, as opposed to his usual fighting style of ranged combat.
      • This seems to have changed since then as seen in "Western Energy" when he takes down three bikers, each larger than himself, with ease.
    • In "Truth Seekers", Moxxie exclaims "Oy, gevalt!" which roughly translates to "Oh, violence!" in Yiddish, suggesting he knows partial Yiddish.
      • He also mentions that coffee orders would often misspell his name, like putting Roxie or Foxy, which was first foreshadowed in his non-canon Voxtagram.
      • He states his zodiac sign is a Virgo. Though, after Vivziepop revealed that Hell years work differently than human years,[citation needed] it is unclear if this is true.
    • It is revealed in "Ozzie's" that he and Millie have been married for a year. With the premiere date of the episode being approximately a year apart from the series' first episode, "Murder Family".
      • In "Exes and Oohs" it was revealed on Moxxie's Sinstagram that Millie took his last name after they got married.
    • Moxxie was mentioned to be native to the Wrath Ring in "The Harvest Moon Festival", and later shown to have grew up in the Greed Ring in "Exes and Oohs".
      • Vivziepop explained in a tweet that Moxxie was born in the Wrath Ring and values his mother's side of his heritage far more than his father's.
        • This was expanded on by writer, Adam Neylan, saying that "Moxxie was, indeed, born in Wrath" and that "his mom was from there". "However, [Moxxie] was raised and spent most of his life in Greed. Hence, his not very country-vibe, or Wrathian values".
    • It is shown in "Exes and Oohs" on Moxxie's Sinstagram that he is friends with demons named Randal, Oliver and Steve. Randal being the name of Richard Horvitz's real life friend who broke his leg.
      • It's also shown that Oliver told Randal to break a leg, to wish him good luck, only for him to actually break his leg, which caused Oliver to be the one to perform in Randal's place.


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