Shaggy Rogers

Norville "Shaggy" Rogers is a fictional character in the Scooby-Doo franchise. He is a cowardly slacker and the long-time best friend of his equally cowardly Great Dane, Scooby-Doo. Like Scooby-Doo, Shaggy is more interested in eating than solving mysteries.

Why He Rocks

 * 1) He’s just as likable and unforgettable as his pet dog/best friend, Scooby-Doo.
 * 2) He has many memorable catchphrases and lines of dialogue, such as “Zoinks!”, “Are you challenging me?” or “Scooby-Doo, where are you?!”.
 * 3) Much like Scooby, he shares the same funny running gag of endlessly eating food and Scooby Snacks whenever they’re solving a mystery.
 * 4) Casey Kasem and Matthew Lillard (two of Shaggy’s most well-known portrayers) do an amazing job at portraying/voicing the character.
 * 5) He sometimes steals the show with his and Scooby’s failing attempts to get out of a mystery that comes off as hilarious.
 * 6) Him and Scooby’s cowardly demeanor can really get a good amount of laughs out of the viewers, which is one of the most memorable things about the Scooby-Doo franchise.
 * 7) He is a great owner/best friend to Scooby.
 * 8) There are times on rare occasions where Scooby and Shaggy’s behavior can actually help the others solve the mystery and catch the bad guy.

Bad Qualities

 * 1) While his design looks good in most Scooby-Doo media, there were unfortunate times where it did not look good:
 * 2) * In Shaggy & Scooby-Doo Get A Clue!, he looks really weird and a little uncanny. It's interesting to note that he’s supposed to represent his live-action appearance from the live-action Scooby-Doo movies.
 * 3) * In Be Cool, Scooby-Doo!, his redesign is awful and looks very little to nothing like his original counterpart, and instead looks more like a bad attempt to imitate Seth MacFarlane's art style like Family Guy, American Dad! or Brickleberry's art style. Speaking of his redesign, it is unfitting in the Scooby-Doo franchise, as it fits more into an adult cartoon or parody.
 * 4) In Shaggy & Scooby-Doo Get A Clue!, Scott Menville actually does a poor job voicing him, lacking the genuine charm that Casey Kasem or Matthew Lillard brings to the character, and just comes off as annoying.
 * 5) In Be Cool, Scooby-Doo!, he was flanderized into becoming dumber and a worshipper of only food; he even disobeyed Velma not to continue eating a food trap in one of the episodes. Thankfully, despite the Flanderization, his personality is barely even different from his usual self.
 * 6) * In the live-action films, Shaggy goes from being a comedic goofball into an incompetent and unlikable idiot. For example, in one scene from the first movie, he suggests just leaving Fred and Velma to die while he, Daphne, and Scooby-Doo escape Spooky Island, which is mean-spirited and out of character. He also becomes a whole lot dumber in Scooby-Doo 2: Monsters Unleashed.

Videos
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Trivia

 * He was by far, the most memetic character in the show aside from other characters such as Fred or Scooby-Doo himself for example.