Shaggy Rogers

Norville "Shaggy" Rogers is a fictional character in the Scooby-Doo franchise. He is a cowardly slacker and the long-time best friend of his equally cowardly Great Dane, Scooby-Doo. Like Scooby-Doo, Shaggy is more interested in eating than solving mysteries.

Why He Rocks

 * 1) He’s just as likable and unforgettable as his pet dog/best friend, Scooby-Doo.
 * 2) He has many memorable catchphrases and lines of dialogue, such as ”Zoinks!”, "Are you challenging me?" or “Scooby-Doo, where are you?!”.
 * 3) Much like Scooby, he shares the same funny running gag of endlessly eating food and Scooby Snacks whenever they’re solving a mystery.
 * 4) Casey Kasem and Matthew Lillard (two of Shaggy’s most well-known portrayers) do an amazing job at portraying/voicing the character.
 * 5) He sometimes steals the show with his and Scooby’s failing attempts to get out of a mystery that comes off as hilarious.
 * 6) Him and Scooby’s cowardly demeanor can really get a good amount of laughs out of the viewers, which is one of the most memorable things about the Scooby-Doo franchise.
 * 7) He is a great owner/best friend to Scooby.
 * 8) There are times on rare occasions where Scooby and Shaggy’s behavior can actually help the others solve the mystery and catch the bad guy.

Bad Qualities

 * 1) While his design looks good in most Scooby-Doo media, there were unfortunate times where it did not look good:
 * 2) * In Shaggy & Scooby-Doo Get A Clue!, he looks really weird and a little uncanny. It's interesting to note that he’s supposed to represent his live-action appearance from the live-action Scooby-Doo movies.
 * 3) * In Be Cool, Scooby-Doo!, his redesign is awful and looks very little to nothing like his original counterpart, and instead looks more like a bad attempt to imitate Seth MacFarlane's art style like Family Guy, American Dad! or Brickleberry's art style. Speaking of his redesign, it is unfitting in the Scooby-Doo franchise, as it fits more into an adult cartoon or parody.
 * 4) There have been unfortunate times where he fell into flanderization land:
 * 5) * In Shaggy & Scooby-Doo Get A Clue!, while still likable for the most part, it’s his voice that got flanderized, as Scott Menville actually does a poor job voicing him, lacking the genuine charm that Casey Kasem or Matthew Lillard brings to the character, and just comes off as annoying.
 * 6) * In Be Cool, Scooby-Doo!, he was flanderized into becoming dumber and a worshipper of only food; he even disobeyed Velma not to continue eating a food trap in one of the episodes. Thankfully, despite the Flanderization, his personality is barely even different from his usual self.

Trivia

 * He was by far, the most memetic character in the show aside from other characters such as Fred or Scooby-Doo himself for example.