Optimus Prime (G1)

Optimus Prime is the main protagonist of the Transformers franchise.

Why He's Got The Touch
The origin story of how he became Optimus is very cool, as he used to be called Orion Pax but after being crippled by a Decepticon attack led by Megatron, he was rebuilt into Optimus Prime by Alpha Trion.
 * 1) He is a great leader and is very responsible.
 * 2) He can be quite funny many times.
 * 3) He is amazingly voiced by talented voice-over artist, Peter Cullen.
 * 4) The toys based on him are great.
 * 5) His design is creative, cool, and memorable and has been the basis of almost all of his other incarnations.
 * 6) His death in the 1986 film was quite sad.
 * 7) His appearance as a zombie in "Dark Awakening" is terrifying and disturbing.
 * 8) He is very patient with others.
 * 9) The rivalry between him and Megatron is extremely iconic.
 * 1) The relationship between him and Elita-1 is very sweet.
 * 2) His famous iconic lines such as "One shall stand, one shall fall." and "Till all are one."
 * 3) His two other incarnations of him are great in their own way.
 * 4) His comic book counterparts are also great takes on his character, and the IDW Optimus helped Unicron's creator redeem himself.

Bad Qualities

 * 1) He's been flanderized a few times, such as in the Bayverse and Unicron Trilogy.
 * 2) Sometimes, he can be a Gary Stu.
 * 3) He was horribly derailed in the War For Cybertron trilogy.

Trivia

 * 1) He was originally going to fall apart after his death in the 1986 film.
 * 2) In Japan, he's called Convoy as Japanese children would find it difficult to remember and pronounce his American name.
 * 3) Him dying became a common joke in the Transformers fanbase.