Max Keeble

Max Keeble is the titular main protagonist of the 2001 Disney film Max Keeble's Big Move. He was portrayed by Alex D. Linz.

Why He Rocks

 * 1) He is charismatic and generous to everyone around him.
 * 2) His pranks on his enemies are very entertaining to watch.
 * 3) *The food fight he concocted was especially exciting and memorable.
 * 4) He is very intelligent, crafty and creative, as he is capable of making elaborate schemes, breaking into his school at night without getting caught and tricking Principal Jindrake into admitting his crime of fiddling with the school's budget to create a football field.
 * 5) He genuinely cares about his friends Megan and Robe and would do things to make things right for them.
 * 6) He is rather wise for his age, as when he gives his father great advice about standing up for himself against his overbearing boss Mr. Foge and tells his classmates that getting revenge on the bullies would not make the school a better place.
 * 7) His catchphrase "Phat-titude" is iconic and memorable.
 * 8) He is shown to be a great caretaker to animals. In fact, he nursed a chimpanzee named Tad when the latter was a baby chimp.  At some point, he placed him in the animal shelter, but he still visits him, showing how much he cares about his friend.
 * 9) He becomes a true hero when he manages to stop Principal Jindrake's plans to take the animal shelter down.
 * 10) He goes through TREMENDOUS character development:
 * 11) *Max starts off as somewhat vain and tries to find ways to be cool and popular at school, such as gaining the affection of his crush Jenna. When his ambition came true, he realizes it came with the expense of his friends and instantly feels guilty about it.  He realizes that valuing friendships is more important than gaining popularity.
 * 12) *When he discovers that his family is moving to Chicago, he was initially upset. However, he eventually uses it as an opportunity to get back on those who torment him through means of acts of mischief and rebellion.  When he finds out that his family isn't moving to Chicago, he not only realizes that actions have consequences, but also that getting revenge is not how to stand up to his enemies.
 * 13) He is relatable to those who went through being bullied and feel the urge to fight back.
 * 14) Alex D. Linz did a great performance on portraying his character.

Bad Qualities

 * 1) He can be rather egotistical at times, though one can see it as an act to mask his insecurities.
 * 2) *Due to his own insecurities, as well as his stress of moving to Chicago, Max was initially oblivious to the fact that Megan has romantic feelings for him until Robe points it out to him after Max unwittingly betrays them for choosing Jenna and being popular over his friendship with Megan and Robe.
 * 3) He can be somewhat short-sighted, which sometimes prevents him from realizing the possible consequences of his actions.
 * 4) *While giving his father advice about standing up for himself against his boss was wise, kind and helpful on Max's part, it didn't occur to Max that his dad would take his advice to heart, which resulted in the cancellation of the family's plan to move to Chicago, causing Max's plan to backfire.
 * 5) His pranks on his enemies can vary from hilarious to slightly sadistic, though this is justifiable, considering that they make him suffer hardships when it is never his fault to begin with.

Trivia
The late rapper 6 Dogs made a song about him called "Max Keeble"